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Adam&eve gets its feet wet for new Waitrose campaign

A strategy’s emerging from adam&eveDDB for Waitrose: not food porn but food vérité (as in truthful cinema).

So here we are in the Indian Ocean watching tuna being landed by hand line (the first one’s a slightly perturbing tuna’s eye view).

Cleverly done, with 360 video and all that. Should put some clear blue water back between Waitrose and its competitors.

MAA creative scale: 8

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