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Ad Tech
Go-go Taptica buys Tremor Video DSP for $50m
Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus…
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Advertisers
Cut-price PHD wins back Sainsbury’s media – official
Sainsbury’s has confirmed what everyone knew: viz, that it’s keeping its media account at Omnicom’s PHD which is also set…
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Advertisers
Sword & Stone’s Flo Sayers: why are the new UK music charts ignoring their audience?
I remember the summer after my GCSEs very vividly. It was the longest summer holiday I’d ever had, I was…
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Ad Tech
Accenture buys marketing consultancy Brand Learning
Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people…
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Advertisers
Stop “giffing,” start drinking says Santo for Brahma beer
Is this another sign of a backlash against gadgets/social media? Albeit a markedly good-humoured one. It’s 6pm and the time…
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Advertisers
Is Vodafone on the way to getting value out of ‘Mr Interruption’ Martin Freeman?
Vodafone and new agency Ogilvy & Mather have made a big investment in ‘hobbit’ Martin Freeman, appearing as ‘Mr Interruption’…
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Ad Tech
Private equity fuels ad tech and martech deals rise
The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new…
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Advertisers
FCB Hamburg wins Yamaha Europe campaign
FCB Hamburg has won a pan-European campaign for Yamaha Music Europe’s audio and video products (AV) business. The mandate includes…
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Ad Tech
Holding companies still facing data attacks
The big holding companies have enough on their plate at the moment with growth tailing off globally – especially in…
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