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Epica Awards signs up top creatives as bogus hacks
Ad awards are becoming a rather devalued currency. Because the aim is to grab as much revenue as possible with…
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Joint wins wealth manager Quilter
There are some independent creative agencies keeping their heads above water and Joint in the UK is one; helped along…
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M+C Saatchi boosts North America team
M+C Saatchi (as it now styles itself), with new leadership following a turbulent period including accounting problems and mooted takeovers,…
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Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads
The ads I love have always had a sharp edge to them. Someone took the hit, someone or something was…
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Cannes Lions reveals keys to Creative Effectiveness
Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this…
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AI knows no frontiers – but will we go there?
When you can do anything does it lose its impact because we know it’s not real? It’s AI’s a growing…
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Joan wins Ann Summers
There’s a certain symmetry to Ann Summers appointing Joan to its creative account, female-focussed (staff-wise anyway) Joan arriving in the…
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System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win…
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MAA Ad of the Week: Columbia from adam&eveDDB
Not sure if sports brand Columbia and adam&eveDDB are trying to do too much in the ‘hero’ film for sports…
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