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News
BMB’s Laurent Simon: how brands are rewriting Y2K nostalgia for Gens Z and A
Topshop returned to the high street, Freakier Friday and The Naked Gun drew people to the cinema, and Oasis was…
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Mescall takes leading role at Dentsu Creative
Dentsu Creative has appointed John Mescall as global chief creative partner. Mescall is a former global ECD at McCann and…
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AMS Media wins National Grid
AMS Media, one of the last of the wave of UK media independents still left standing, has been appointed to…
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McDonald’s tries martial arts with ‘Kung Fries’
The online/social tidal wave can offer the opportunity to do something different – long films for example as it’s cheaper…
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MAA Ad of the Week: Wype from Transmission
Time was when the closest bums came to special treatment in adland were loveable labrador puppies from Andrex. Now every…
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Super Bowl ads sell out at $9m a pop
February’s Super Bowl ads are sold out it seems, at $9m for 30 seconds with a lot of advertisers securing…
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Ocean Outdoor joins Women’s Super League football team
Women’s Super League Football (WSL Football) has signed a three-year deal with Ocean Outdoor UK to drive visibility and awareness…
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TBWA\Paris attempts the moon for Winamax
Big budget ads tend to emerge from big budget advertisers, the likes of Apple and Amazon who can afford to…
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Apple ‘1984’ copywriter Steve Hayden dies at 78
Steve Hayden, who wrote arguably the most famous ad of all time, Ridley Scott’s ‘1984’ for the then nascent Apple…
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