Canva, a global online design platform with more than 265 million users, has teamed up with Ace of Hearts to create a new UK brand campaign. No pitch was held by the brand, which most recently worked with Stink Studios.
The new work will be centred around Ace of Hearts’ new line, “Anyone Can With Canva” and promises to be “rooted in local insight, entertainment and human relevance, and built to flex across many stories and formats over time. Its job is to elevate real British cultural relevance and to keep Canva front of mind for consumers and professional creators alike.”
Jake Steadman, general manager UK at Canva said: “Britain has always had a knack for creativity that’s a bit different, a bit funny, a bit unexpected. We want Canva’s brand here to feel exactly like that: a brand with real personality and cultural relevance. Ace of Hearts shares that instinct completely, and we’re excited to build something with them that feels genuinely British in its craft and confidence.”
Polly McMorrow, founder and CEO of Ace of Hearts said: “It’s impossible not to be impressed by what Canva has built. They’ve democratised creativity on a global scale and turned it into one of the world’s greatest platforms in the process. They’ve never treated creativity as a product in a process, but instead put it at the very centre of what they do. Which is exactly how we see it at Ace of Hearts. What excites me just as much is how they think about both the value of creativity and the commercial models around it. That’s the stuff we most love to get our hands on.”
