American pancake house IHOP is combining two popular breakfast choices into one with Cereal Pancakes and agency Droga5 has borrowed from the movies with a child running the corporation, a Child Executive Officer. Who seems rather smarter than some CEOs one might recall.
A bit like meetings with the client from Mad Men.
Not in D5’s usual line of work (it doesn’t seem to do much FMCG stuff) but a reminder of the days when adland’s best brains went into flogging brands to parents. In this case via a neat role reversal sidestep.
MAA creative scale: 7.5.
