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Is Under Armour too much about exceptions than the rule?

Droga5 is back in the lists for Under Armour, this time with a new campaign ‘Unlike Any’ featuring supposedly unique athletes.

This one’s martial arts champion Zoe Zhang who had to retire through injury and re-invent herself as a (martial arts) actress.

It’s OK, nicely shot as ever, but isn’t it time for D5 to go a little further with Under Armour. Like making it relevant for ordinary people?

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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