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What’s WhoreNickels doing for Coke Zero?

It’s turning into one of those mornings.

We’ve had Apple’s Appocalypse, about which one’s feelings are mixed.


Now reader Craig Mills sends me this bizarre outing, presumably on behalf of Coke Zero’s marketing budget, featuring one WhoreNickels (left) whose bizarre ramblings can be found on YouTube and, no doubt, elsewhere.

Coke has recently dispensed with a CMO and booted out half the marketing department. Are their defences down? They’re not doing this on purpose are they?

Must be one of those “influencers” we read about.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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