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Bud Light banks on return of cute frogs for UK launch

Budweiser, now owned by AB InBev, won lots of sales and awards back in 1995 with this opus featuring some popular frogs. Adweek probably called them adorable.

Now AB InBev is launching the best-selling US brand – ever controversial as it’s made partly from rice – with this re-imagining of said creatures. McGarrybowen is the agency (or guilty party as someone just said).

Bud Light marketing manager Andre Finamore says: “More than 20 years on from its original release, we still receive comments from people who remember the Frogs and ask us if we are bringing them back. The launch of Bud Light in the UK is one of AB InBev’s biggest ever brand campaigns, to celebrate this, we’re playing on the nostalgic elements of one of our most iconic and memorable ads, whilst also giving it a uniquely Bud Light twist.”

Bud Light’s advertising (and performance in the market) is a thing of wonder. At all costs don’t say anything about the product.

Will Brits buy Bud Light because they think the frogs are cute?

Search me.

MAA creative scale: 7 – for front.

This is an updated version of an earlier story.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. I’d rather drink the swamp water, thanks.

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