Is there anything good about Hula Hoops? Surprised they’re still with us but agency BMB has hit the seven per cent solution and determined two properties: you can stick them on the end of your fingers (how good is that?) and they go crunch, which invites a pun. Especially if you’re a bank robber with issues. Part of a £4.5m campaign.
Nice old-style advertising and a skilful use of thirty seconds.
MAA creative scale: 7.