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Now it’s McDonald’s’ turn to tug the Xmas heartstrings

McDonald’s is running what it calls its biggest UK Christmas campaign, built around a winsome left-on-the-shelf doll Juliette and the opportunity for romantic, as well as scoffing, opportunities in McD.

Could’ve been a big dollop of gloop but, as ever with Leo Burnett and McDonald’s, it’s nicely done. You do bat for Juliette as she skids across a busy road.

There’ve been some good Christmas ads this year.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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