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Morrisons, Asda and DFS open their Christmas boxes

Back into the Christmas trenches with, first up, Morrisons via new(ish) agency Publicis London.

Do they need an agency for this?

MAA creative scale: 4.

Asda also has a new agency, the rehired Saatchi & Saatchi and the media has gone to Saatchi via Publicis Groupe too.

Here are two short films from 20 or so.

Looks like a media plan with creative attached but then that’s the way these days. Might work, Asda is aiming at a lot of targets.

MAA creative scale: 5.

DFS is trying harder with a new campaign from Krow and Aardman with Aardman characters based on real DFS employees, hymning their craftmanship etc. Took six months to make it seems. This is the Christmas one in a campaign that runs into next year.

Stops just when you’re getting interested.

MAA creative scale: 6.

There’s still lots to come, you’ll be delighted/horrified to learn.

Wonder what Marks & Spencer will come up with? Presumably it’ll be by RKCR/Y&R unless new agency Grey has its skates on.

New M&S CEO Steve Rowe has just confirmed that the struggling retailer is going to bend to reality and concentrate on food rather than frocks and socks. Sensible enough but the main Christmas ad will still probably major on clothes.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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