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Is H&M’s new Wes Anderson Christmas epic stuck in a tunnel?

Here’a another mini-movie from H&M and adam&eveDDB, hard(ish) on the heels of David Beckham and Kevin Hart on the road to Vegas. This time it’s Adrien Brody as a good-hearted train conductor improvising Christmas cheer for a group of delayed train passengers. Directed by Grand Budapest Hotel’s Wes Anderson, in that rather chilly style of his.

The point being to show off H&M kit, of course.

It’s the same “let’s do the show right here” set-up that Vodafone tried a couple of weeks bag, with rather less stylish coach passengers.

H&M is a budget brand price-wise (although it does have occasional designer specials) so I get the ultra-stylish (and, presumably, expensive) commercial treatments. But I think you need more in the way of a story for an Oscar.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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