Here’a another mini-movie from H&M and adam&eveDDB, hard(ish) on the heels of David Beckham and Kevin Hart on the road to Vegas. This time it’s Adrien Brody as a good-hearted train conductor improvising Christmas cheer for a group of delayed train passengers. Directed by Grand Budapest Hotel’s Wes Anderson, in that rather chilly style of his.
The point being to show off H&M kit, of course.
It’s the same “let’s do the show right here” set-up that Vodafone tried a couple of weeks bag, with rather less stylish coach passengers.
H&M is a budget brand price-wise (although it does have occasional designer specials) so I get the ultra-stylish (and, presumably, expensive) commercial treatments. But I think you need more in the way of a story for an Oscar.
MAA creative scale: 6.