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Holland & Barrett adds FCB Inferno to roster

Health food retailer Holland & Barrett International has appointed FCB Inferno to its agency roster as it shifts to a digital and content strategy. H&B currently works with RKCR/Y&R, Carat Manchester (media buying), Pegasus (comms), River (publishing), SP (point of sale) and Meet & Potato (production).

The 750-store strong brand recently launched a new e-commerce platform and rolled out click and collect delivery nationwide.

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Holland & Barrett International head of brand Emma Hobbs says: “Taking Holland & Barrett to the next level means working with the best creative agencies and making the most of new channels. We’re excited to have FCB Inferno on board and look forward to bringing to life what makes the brand truly special.”

FCB Inferno founding partner Tim Doust says: “Holland & Barrett International is at the forefront of health retail in the Europe. To support their growth, and develop the brand’s digital and content offering, was a perfect fit for FCB Inferno’s capabilities and we very much look forward to working together.”

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