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GEICO and Martin find a new use for Marco Polo

Apparently Marco Polo is a game of tag played in a swimming pool. Whether the fabled Venetian merchant traveller brought this back from China (along with pasta and other goodies) we know not.

But Marco pops up in a watery context in a new campaign – ‘It’s Not Surprising’ – from US car insurer GEICO by The Martin Agency.

US agencies are good at these short, snappy, to-the-point sales pitches (they’re pretty much a lost art in the UK) and GEICO/Martin are the masters at it as a string of awards over the years shows.

MAA creative scale: 7.

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