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Jung von Matt bids for heartstrings at Xmas number one

Any consideration of the best agencies in the world should include Germany’s Jung von Matt. But was their tongue in their cheek when they delivered this Christmas tear jerker for German supermarket chain Edeko?

It features a grandfather who is left on his own every Christmas until he fakes his death to bring the family together. As you do.

It’s well made and the final scenes of tear-soaked family jollity are pretty convincing.

But talk about over the top..

MAA creative scale: 5.

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