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Hyperactive Waitrose launches A&E Xmas broadside

We observed earlier that there was often a bit of dark in adam&eveDDB’s Christmas ads. There isn’t much of that here in its second offering for Waitrose (although winter looks satisfyingly cold), following hard on the heels of its autumn debut.

Waitrose seems hyperactive on the marketing front just now. Has its share been taking a hit?

This goes the ‘food porn’ route, rather what Wieden+Kennedy seemed to be aiming at during its stint on Tesco. But it’s a bit easier with Waitrose.

A winter stormer? Not quite, but the music slices through: that fabled attention to detail.

MAA creative scale: 8.

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