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BETC tackles Christmas prezzie diplomacy for Canal+

We’ve had some spectaculars over the years from BETC Paris for Canal+, one of the most garlanded campaigns.

Here’s BETC in more reflective mode, giving us its take on unwanted Christmas presents (as with Harvey Nichols, Currys PC World and Lidl in the UK), in this case a wild boar.

I haven’t done any Christmas shopping yet. Will I, like the rest of the world, agonise even more as we realise nobody wants the bloody things anyway?

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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