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R/GA wins Cannes Lions Agency of the Year

Interpublic’s R/GA, once noted as a digital specialist, has won the Cannes Lions’ Agency of the Year with Droga5 (now 49 per cent owned by WME so still technically independent I guess) voted Independent Agency of the Year.

WPP won the holding company of the year (as usual) and its Ogilvy won the network prize for the fourth successive year.

The final Grand Prix – ‘Glass for Good’ – went to the ALS Ice Bucket Charity Challenge.

R/GA also won D&Ad’s Agency of the Year, which may be a sign of how adland is changing in the digital era (its Hammerhead work is below). Holding company-wise, Omnicom seems to have had a disappointing year although its adam&eveDDB can’t have been far off repeating its Agency of the Year triumph of 2014.

Another UK standout was Wieden+Kennedy’s ‘the Other Side’ interactive Gold Lion winner for Honda. How this failed to win a Grand Prix is as much a mystery as how it missed out on a black pencil at D&AD.

The trailer (above) doesn’t really do it although it’s had lots of online hits. But I don’t think there was anything better at Cannes or D&AD.

(This is an updated version of an earlier story).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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