Ogilvy Paris is enjoying a rich vein of form and now it’s pulled out all the stops for core client Perrier.
Balloons of any description tend to play well in ads and here we have a hot air balloon number that seems to owe something to Terry Gilliam’s The Adventures of Baron Munchausen. Which is quite nice really as virtually nobody went to see the film.
The art director was Clara Noguier and the copywriter Olivier Le Lostec. ‘Hot Air Balloons’ was directed by French tyros Fleur & Manu for Les Télécréateurs.
The lion seems to be nod to this famous Perrier ad by Jean-Paul Goude, dating back to 1990.
Not sure this is as good as that but sparkling stuff all the same.
MAA creative scale: 8.