When Lloyds Bank finally got its man – adam&eveDDB to work on its 250th anniversary – it was probably hoping for some John Lewis-style magic.
Well this is what it got – a tale of boys and girls and their horses down the years, Black Beauty with some War Horse thrown in. There’s even a paralympic show jumper near the end – there’s detail for you. All to show that Lloyds has been “by your side” for all those years. Well I suppose some of the time it has.
But it’s beautifully done with nary a dry eye in the house. Directed by Sam Brown for Rogue.
Must show it to Mrs Foster, who pays the stable bills.
Say what you like about A&E but they hardly ever drop the ball.
MAA creative scale: 9.