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Adam&eve back in the saddle for Lloyds Bank’s 250th

When Lloyds Bank finally got its man – adam&eveDDB to work on its 250th anniversary – it was probably hoping for some John Lewis-style magic.

Well this is what it got – a tale of boys and girls and their horses down the years, Black Beauty with some War Horse thrown in. There’s even a paralympic show jumper near the end – there’s detail for you. All to show that Lloyds has been “by your side” for all those years. Well I suppose some of the time it has.

But it’s beautifully done with nary a dry eye in the house. Directed by Sam Brown for Rogue.

Must show it to Mrs Foster, who pays the stable bills.

Say what you like about A&E but they hardly ever drop the ball.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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