I’m not always at one with Jeremy Clarkson – and intrigued to learn he drinks rosé when he’s getting pissed – but he observed a while ago that driving an Audi (on the part of a middle-aged executive) was like saying “I play squash.”
Spot on – and for squash-playing anythings of any sex the new Audi RS3 Sportback will be a wet dream, Audi’s ‘muscle car.’
So here we have a new campaign from BBH, showing the birth, literally, of this new beast.
We noted recently that some of the juicier Audi briefs were going to Germany as opposed to BBH, the agency that has, arguably, produced the best car advertising of the past few decades.
Well it’s got this one and a jolly good squash-playing fist of it it makes too.
MAA creative scale: 8.