MDC Partners, owner of KBS, Crispin Porter+Bogusky, Anomaly and 72andSunny among others, has been shuffling its executive chairs – appointing president-CEO Lori Senecal (left) to the additional post of global CEO of CP+B.
This means she is stepping down as global executive chairman of KBS (she’s the ‘S’ in KBS). Last year former JWT London and BETC Paris executive Guy Hayward was appointed global CEO of KBS.
All of which may mean something or nothing. It may be that Hayward has already shown that he can run KBS (which bought the UK’s Albion agency last year). It may mean that sharing powers at CP+B between US chairman Chuck Porter and international boss Richard Pinder (who sold his agency The House Worldwide to CP+B last year) isn’t working as well as it might.
It certainly testifies to MDC/CP+B’s desire to build a credible international network to handle the global Infiniti business which it won last year. Infiniti is Nissan’s luxury division.
Such genuinely global accounts are gold dust for international agency networks and testing challenges for ‘micro’ networks (CP+B has just eight worldwide while TBWA, which handles Nissan, has dozens).