Weather forecasts (and weather forecasters) drive you mad: my iPhone keeps telling me spring has sprung only for some smug so-and-so on the BBC to inform me, correctly, it’s going to be freezing cold again.
Del Campo Saatchi & Saatchi Madrid has latched on to this in its new campaign, ‘The Weather Challenge,’ for Toyota’s Aygo, rounding up some real forecasters (including a sporting short-skirted Italian number who puts on quite a turn).
Del Campo Madrid is the result of Saatchi & Saatchi importing its South American crew, headed by Pablo Del Campo, to put some fizz into its Iberian operation. Del Campo Saatchi in Argentina and Brazil is noted for its award-winning, anarchic faux reality epics.
Mad but brilliant. MAA creative scale: 8.
And an extra gold star to Toyota for taking the piss too.