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WPP’s GroupM dominates UK media agency billings

OK, we’ve done the creative agency billings (AMV BBDO came top once again with £461m), here are the media agency Nielsen billings for 2014.

Of the total £9.8bn spent in the UK, just over £2bn is so far unallocated, £347m was direct and £210m still sits in the ‘to be advised’ drawer.

group-m_0-280x186WPP’s MediaCom London is top with £987m (its Manchester office spends £138m) while Omnicom’s OMD, currently throwing its weight around with Channel 5, has lumped in three agencies to take second place, which is a bit naughty.

WPP/Group M agencies (MediaCom, Mindshare, MEC, Maxus and M/Six plus regional outposts) account for nearly £3bn of the nearly £10bn spent on UK media (that’s about 30 per cent last time we looked, over 40 per cent if we just take spend attributed to agencies).

1/MediaCom London £987m

2/OMD (includes MGM and M2M £842m

3/Mindshare £595m

4/MEC £565m

5/Carat London £538m

6/ZenithOptimedia £423m

7/Maxus £339m

8/Starcom Mediavest £291m

9/PHD £281m

10/Vizeum £265m

11/Walker Media £180m

12/Initiative Media £170m

13/Havas Media £166m

14=Mediacom Manchester £138m

14=Carat Manchester £138m

16/UM London £103m

17/The7stars £99m

18/M/six £98m

19/MEC Manchester £82m

20=All Response Media £75m

20=UM Manchester £75m

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