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AMV BBDO still UK’s top agency by billings on £461m

Nielsen will be finalising its 2014 ad agency figures, to be published in Campaign soon, but here’s a sneak peak at the raw numbers. Of the £9.3bn in ad spend registered, £2bn hasn’t been allocated yet, £1.5bn was direct (all totals revised up or down to the nearest million GBPs) and £850m is ‘to be advised,’ whatever that may mean.

AMVBBDO-whiteBillings, of course, are no longer a particularly accurate guide to agency performance, now that media is handled elsewhere. But it is a guide and, once again, the table has AMV BBDO sitting proudly on top. McCann, rather mysteriously, keeps its second place. Where do all those billings come from?

Some very famous names don’t seem to bill much at all – like Saatchi & Saatchi, back in the day the crowned king of the billings table, languishing in 21st place on £111m.

We’ll have a look at the rather more revealing media agency billings later.

1/AMV BBDO £461m

2/McCann £276m

3/RKCR/Y&R £237m

4/WCRS £223m

5/BBH £218m

6/VCCP £214m

7/Adam&eveDDB £212m

8/Leo Burnett £195m

9/CHI & Partners £189m

10/Publicis London £167m

11/Havas Worldwide London £160m

12/Mother £152m

13/DLKW Lowe £148m

14/Grey £143m

15/M&C Saatchi £131m

16/Wieden & Kennedy £131m

17/Ogilvy & Mather £126m

18/JWT £118m

19/Krow Communications £112m

20/TBWA £112m

21/Saatchi & Saatchi £111m

22/Karmarama £72m

23/FCB Inferno £63m

24/Gratterpalm £63m

25/Beattie Mcguinness Bungay £60m

26/Fallon £57m

27/Brothers And Sisters £53m

28/Tag Worldwide £51m

29/Mortimer Whitaker O’Sullivan £50m

30/Fold7 £45m

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