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Weber Shandwick takes creative reins for Fisher Price

As 2015 makes its debut so do lots of people, a fact noticed by toy firm Fisher-Price and its agency Weber Shandwick.

So they’ve produced ‘Wishes For Baby,’ an edit of live births in 11 hospitals around the world, on or around New Year’s Eve. Filmed and edited by documentary maker Patrick Creadon.

IPG-owned Weber Shandwick is a PR agency of course, although it’s been trying to muscle in on creative for a few years now. Would this have been slicker from an ad agency?

I think it would a bit but it ticks all the boxes. As you’d expect from a PR agency….

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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