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Audi shows what branded content should look like with ‘Barely Legal Pawn Stars’ epic

This isn’t quite ‘brand content’ insofar as it’s to plug a specific event, Audi’s sponsorship of the recent Emmy Awards. But it does show that you can sustain a brand message in video for six-and-a-half minutes with good writer/directors (the Paulilu team of Dollar Shave Club fame) and a stellar cast – Julia Louis-Dreyfus from Veep, Aaron Paul and Bryan Cranston from Breaking Bad.

Cranston in particular, as the main man in ‘Barely Legal Pawn Stars,’ is epic. Apart from the final credit the Audi is barely visible but that’s pretty classy too.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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