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DLKW Lowe launches anti-dementia crusade

After years of neglect in the UK the dementia illness is now getting the attention it deserves and DLKW Lowe has produced this winning film for Public Health England and the Alzheimer’s Society supporting their Dementia Friends initiative.

In the film celebrities and Alzheimer’s Society ambassadors perform one of The Beatles’ most memorable tracks ‘with a little help from my friends’ including Lily Allen, Chris Martin, Ray Winstone, Pixie Lott, Paul O’Grady, Leighton Baines, Fiona Phillips; Ruth Langsford and Eamonn Holmes, Simon Pegg, Hugh Dennis; Amanda Holden, Alesha Dixon and Ruth Jones and Sir Terry Pratchett, alongside Gina Shaw, a 61 year old singer and former nurse from Liverpool who has dementia.

Maybe too many celebs but never mind. The important one (apart from non-celeb Gina of course) is sci-fi author Terry Pratchett whose revelation that he was suffering from dementia brought this insidious ailment to greater public attention in the first place.

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