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BETC Paris makes D-I-Y cool with ‘selfies’ ad

Most D-I-Y ads are pretty dire (D-I-Y itself is pretty dire methinks, although others obviously differ).

But this effort from BETC Paris for French chain Leroy Merlin, on the all-conquering ‘selfies’ theme, is pretty good.

Les Francais, they’re so cool (especially the one in the grey outfit)…Is it a Randy Newman song?

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