Home / Advertisers / VW produces impeccable UK ‘parachute’ ad but it shouldn’t try to rewrite inconvenient history

VW produces impeccable UK ‘parachute’ ad but it shouldn’t try to rewrite inconvenient history

Somebody told me the other day that car ads were the second-biggest global ad category (should have asked what the biggest was – household products? Entertainment?).

Which may account for some of the rather desperate efforts we’ve seen recently.

Anyway, here’s how to do it – from the UK’s Adam&Eve/DDB for Volkswagen’s Golf.

The Golf is, arguably, the most successful European car ever, partly because it has successfully dealt with one besetting issue over the years – it’s quite pricey for a volume hatchback. £16,775, as here, doesn’t actually buy you a lot of Golf. So the ad is bang on strategy too.

Here’s another interesting bit of VW marketing – from Canada’s Red Urban. It describes the long history of VW Beetle VIN 903847.

There’s a long-form film/website that’s also worth a look. We must pick up the usually admirable VW on one thing though. The film asserts that the first Beetle was made in war-trashed Germany in 1945. It wasn’t of course. Dr Ferdinand Porsche’s invention made its debut in 1938, to Hitler’s requirement to produce a ‘volks wagen’ or ‘people’s car.’

Rewriting inconvenient history – tut tut.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.