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VisitBritain’s new ad is OK – try South Australia

Tourism ads are usually photo albums of a country’s supposed best bits and VisitBritain’s new offering from RKCR/Y&R is no different.

Although done with the style you’d expect (and not a drop of rain in sight, but this is advertising). But is that a cup of tea being poured with the milk in first? Tsk, tsk. Looks better that way I suppose.

Pales a bit in comparison to this gem from KPN! for South Australia:

Nearly 300,000 hits on YouTube so far – so it works too!

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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