The great and good (and doubtless not so good) of world politics are gathered in Soweto’s Soccer City today to pay tribute to Nelson Mandela and The Economist has produced a fitting tribute to the great man, courtesy of agency AMV/BBDO.
It will be the first of many such no doubt, as brands try to find a way to incorporate Mandela into their messages – without putting their size nines in it.
Eventually this wheeze was rumbled. Even so it’s a big, real feather in the Economist’s cap and so it has a real connection with Mandela that is certainly worth celebrating.