Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy Madam.
Agency of the year
Droga5
The deal with William Morris got them closer to the promised land these days: Content. They kept 51 per cent and control of the company themselves. And thus deftly avoided the expected mugging from WPP/IPG/PUBLICOM etc etc.
They picked up established business like Unilever, Motorola (below), Heineken assignments and new generation clients like 3-D printers MakerBot.
They launched in London.
And did what any agency aspires to do by losing in a category (Puma) and immediately replacing it (Under Armor).
Network of the year
Linked-In – growing in importance and impact in the business community.
It’s becoming a real business networking tool, as opposed to Facebook which looks more like a game show.
Their interface is improving. And they are bringing new products online regularly. But they need to improve the App for I-Pad, it’s atrocious.
Might be a good idea to keep an eye on their stock price too.
Campaign OTY
Anchorman 2 – The Legend Continues
Hollywood is getting very marketing savvy these days, and there’s a lot for the ad industry to learn on how they promote their products (Carrie is another example).
The movie (not yet launched) has been promoted by Will Ferrell with the launch of the new Chrysler campaign with W&K and A new flavour of Ben & Jerry’s ice cream named, brilliantly, Scotchy Scotch Scotch. And then his very own brand of scotch, Ron Burgundy Scotch. Must try some.
I haven’t seen too many ads for the movie itself. Maybe this the first ever self-sustaining marketing campaign. Hell, maybe they even made money on the movie promo budget.
And Ron is making guest appearances currently on live news shows, playing himself. He’ll be running for president next….wait….
Person OTY
Ron Burgundy (See above)
