But according to sources in the media business this was something of an underestimate – the actual figure in question is over £300,000, roughly half the money an agency would make on its £20m account. What’s more this isn’t a one-off, it’s annual.
£40,000 or so is likely to be the asking price for Premier’s creative agencies JWT and McCann, suggesting they’re on a fee of around £80,000 a year.
This is all rather perplexing on Premier’s part (as well as unethical, more than arguably). If the company thinks it”s paying too much in fees/commission why doesn’t it just reduce them?
Maybe, in the case of media, offering a commission of one and a half per cent to pitching agencies wouldn’t be all that appealing.