Home / Advertisers / Top Pepsi Nascar viral isn’t ace driver Jeff Gordon and may not be Pepsi either

Top Pepsi Nascar viral isn’t ace driver Jeff Gordon and may not be Pepsi either

There’s a rather thrilling viral doing the rounds that features top NASCAR (US stock car) racer Jeff Gordon giving a car salesman the ride of his life in a used Chevrolet Camaro. A heavily disguised Jeff (left) is posing as a mousy middle-aged punter, and the stunt is, allegedly, in the service of Pepsi Max, which gets a prominent product placement plug, as can be seen here:

Except the viral seemingly has nothing to do with Pepsi’s agency TBWA\Chiat\Day, and the real driver wasn’t even Jeff Gordon. It’s a stunt staged by actors, a 100 per cent fakaloo. The only fact beyond doubt? That this “ad” is the week’s top viral, having been shared by millions of people. According to the website Jalopnik, which seems pretty clued up on the subject:

A report in Concord, NC’s Independent Tribune verifies what our insider told me: “Racer Brad Noffsinger, who works with the Richard Petty Driving Experience, did the stunt work for the production.”

And there are, in addition, a number of giveaways about the authenticity of the viral relating to the car itself. The video was in point of fact produced by Gifted You, which is owned by Will Ferrell’s Funny or Die company.

Was this commercial even put together at Pepsi’s instigation? Maybe we have a “Grassy Knoll” situation here.

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About Stuart Smith

Stuart Smith is one of the most incisive and knowledgeable commentators on global marketing. He was a long-time editor of Marketing Week during the period when it was the UK's leading marketing, media and advertising specialist publication. Visit Stuart Smith Blog.
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