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Havas Worldwide turns down the temperature to help the homeless in winter

Winter in some bits of Europe goes on a long time and Havas Worldwide in Germany is dramatising what this means for the homeless with a campaign that shows what happens to cinema-goers when you turn the heating off – ‘frozen cinema.’

It’s on the same theme as a current Saatchi & Saatchi charitable initiative and none the worse for that.

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