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BBH defies speed limit for new Audi R8

We’ve criticised car ads from time to time from trying to say (and presumably) sell too much: saving the planet, keeping your family together and so on.

Audi and agency BBH have eschewed such fripperies with their new campaign for the newly-engined R8 V10 Plus, a grown-up boy racer’s charabanc if ever there was one.

It’s not so daft: with a 70mph speed limit in the UK and similar elsewhere all you really get for your !00 grand or so is a throaty roar. And, of course, it acts as a flagship for the brand and Audi has taken over from BMW (in the UK at least) as the aspiring speedster’s favourite mode of transport.

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