PETA (people for the ethical treatment of animals) is welcoming London Fashion Week (which starts on Friday) with this film, ‘Runway Reversal,’ from Ogilvy Beijing (do I spot a Graham Fink influence?) showing the tables being turned on humans as they find themselves being skinned to make fur coats.
Ouch! Actually, thinking about the catwalk extravaganza to come, maybe there should be a ‘people for the ethical treatment of models’ pressure group too.
But this is a compelling film which may excite the interest of awards juries.
