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By Stephen Foster on December 7, 2012
A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled by Publicis Groupe’s ZenithOptimedia. Other bits of the account including creative, digital and PR are [...]
Posted in Agencies, Clients, Creative, Finance, Media, News, PR | Tagged agency review, Nestle, north america, Paul Grimwood, publicis, publicis groupe, zenithoptimedia
By Stephen Foster on October 1, 2012
Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, revising its growth forecast down from 6.1 per cent to 5.2 per cent with a [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged adspend forecasts, bartle bogle hegarty, eurozone, Greece, Jonathan Barnard, nielsen, publicis groupe, Sir Martin Sorrell, spain, WPP, zenithoptimedia
By Staff on June 19, 2012
Which is hardly surprising but also all the more reason to hope that US president Barack Obama and his allies (just about everyone outside Europe) can knock some sense into austerity junkies Germany’s Angela Merkel and even the UK’s David Cameron at the current G20 summit in Mexico. Media agency ZenithOptimedia has cut its closely-watched [...]
Posted in Agencies, Clients, Finance, News, Politics, Research | Tagged ad spending forecast, Angela Merkel, Barack Obama, cuts, David Cameron, eurozone, g20, Greece, spain, zenithoptimedia
By Staff on June 6, 2012
Finally Australian airline Qantas has made its mind up about something. After a marathon 10-month global ad review waylaid by catastrophic industrial action and a last-minute organisational upheaval, the airline’s got a creative winner. And it is: much-garlanded indie agency Droga5. Droga5 managed to beat off competition from Publicis Mojo on the last section of [...]
Posted in Agencies, Clients, Creative, News | Tagged Ad Age Agency A-List, Amnesia Razorfish, David Droga, droga5, etihad airways, m&c saatchi, publicis, publicis mojo, Qantas, Rolls Royce, virgin australia, zenithoptimedia
By Staff on December 5, 2011
Which shouldn’t surprise anyone really – let’s just hope Angela Merkel and Nicolas Sarkozy bear the ad industry in mind when they meet for the umpteenth time today to try to sort out a eurozone fix. Publicis Groupe-owned ZenithOptimedia produces the most widely-followed spending forecast and today it’s going to revise 2012 anticipated growth down [...]
Posted in Clients, Finance, Media, News, Politics | Tagged adspend, Angela Merkel, eurozone problems, media agency, nicolas sarkozy, publicis groupe, slower growth, zenithoptimedia
By Angie Dean on March 21, 2011
Knocking copy is always a danger for agencies, not least because the object of it may one day turn out to be your client (or not). Publicis Seattle has run a series of ads for third-placed US mobile firm T-Mobile that take a pot shot at number two company AT&T’s allegedly creaky 4G offering. But [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $39bn merger, apple, at&t, bbdo, deutsche telekom, Maurice Levy, mec, Microsoft, omnicom, publicis seattle, t-mobile, zenithoptimedia
By Stephen Foster on December 6, 2010
The big media agencies produce reports on global ad spending by the dozen these days and Publicis Groupe’s ZenithOptimedia and Interpublic’s Magna are both at it today, more or less agreeing on around five per cent growth worldwide with the internet and emerging markets leading the way (so no change there). There should be a [...]
Posted in Agencies, Media, News | Tagged 2011 ad growth, China, internet, Interpublic, magna, publicis groupe, zenithoptimedia
By Stephen Foster on July 23, 2010
Almost certainly it is as growth of 1.1 per cent between April and June, the highest since 1999, would indicate an annual growth rate of 4.4 per cent, way ahead of even the most optimistic forecasts and one which would have the Bank of England ratcheting up interest rates to cool the economy as if [...]
Posted in Finance, News, Politics | Tagged Alistair Darling, George Osborne, UK growth surprise, WPP, zenithoptimedia
By Stephen Foster on July 19, 2010
According to researchers ComScore it does anyway, delivering 19.7bn ads to its huge user base in May 2010, up from 11.8bn the year before. This is almost four times as many as second-placed Microsoft, followed in turn by Google, eBay and Yahoo. Biggest advertisers were Virgin Group, Telefonica and Quick Credit Score, which is not [...]
Posted in Media, News, Research | Tagged comscore, facebook, uk ad domination, zenithoptimedia
By Stephen Foster on June 30, 2010
A monstrous cheek that’s what it is. Household goods giant Reckitt-Benckiser is planning to charge media agencies pitching for its account in India $10,000 for the privilege. And put in place compensation deals if ratings aren’t as high as expected plus cut commission over the first 12 to 18 months. Reckitt, whose boss Bart Becht [...]
Posted in Clients, Media, News | Tagged india media pitch, payment, Reckitt-Benckiser, zenithoptimedia
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