By Stephen Foster on October 29, 2012
Here we are then, ‘Windows Reimagined’ for the launch of Microsoft’s much-hyped (and rather important) Windows 8. As with just about everything in mobile these days (and Windows 8 is more about mobiles than something to play on your PC at work, Windows’ traditional market) the launch campaign features another gigantic global bloody party (‘event’ [...]
Posted in Agencies, Clients, Creative, News | Tagged crispin porter+bogusky, global ad launch, jwt brazil, jwt china, winows 8, wunderman
By Stephen Foster on September 11, 2012
Shane Atchison is the new(ish) boss of Possible Worldwide, WPP’s attempt to create a new global digital agency from bits and bobs around the empire, and he has admitted to the Financial Times that Plan A (be bigger) didn’t work. This is what he said. “It wasn’t working,” Mr Atchison says. “The companies had just [...]
Posted in Agencies, Clients, News | Tagged bigger is best, digital agency network, possible worldwide, Shane Atchison, Sir Martin Sorrell, wunderman, zaaz
By Staff on July 19, 2012
Digital is becoming a bit of an issue for the mighty Omnicom; the marcoms giant’s strategy of embedding digital skills in its its mainstream agencies is being questioned and it has just replaced CEO Marita Scarfi with former Wunderman man David Shulman (pictured) as head of Organic in the US, one of its few standalone [...]
Posted in Agencies, Finance, News | Tagged akqa, David Shulman, John Wren, Jonathan Nelson, lbi, Marita Scarfi, omnicom, organic, WPP, wunderman
By Staff on March 20, 2012
Microsoft has fired two senior Bing marketing executives, Eric Hadley and Sean Carver, for allegedly misusing company funds. Microsoft says:”We can confirm that as the result of an investigation, Eric Hadley and Sean Carver’s employment with Microsoft has been terminated for violation of company policies related to mismanagement of company assets and vendor procurement.” Hadley [...]
Posted in Agencies, Clients, Finance, News | Tagged bing, crispin porter+bogusky, dismissals, Eric Hadley, fbi, fraud charges, JWT, mccann-erickson, mcgarrybowen, Microsoft, Nick Brien, posterscope, Sean Carver, sec, Thom Gruhler, universal, verizon, windowes phone, wunderman
By Stephen Foster on October 7, 2011
What we used to call advertising agencies (and mostly still do) have always had naming problems. There’s a perennial fear that advertising is old hat, that the future is something else and the name of the ‘agency’ had better reflect this. So, at various times, we’ve had ‘through the line’ agencies (ones which do advertising [...]
Posted in Agencies, Creative, News | Tagged advertising week, advertisng, boase massimi pollitt, David Sable, ddb london, direct marketing, doyle dane bernbach, huffington post, names, New York, the weekly ramble, tribal, WPP, wunderman, Y&R ceo, young & rubicam
By Stephen Foster on June 12, 2011
The turbulence continues at Young & Rubicam with long-term client Accenture, the business services giant that was formerly Andersen Consulting, switching its $70m account to TBWA Worldwide. Accenture has also awarded its global production business to Tag. The switch is just the latest to hit WPP-owned Y&R (whose Chicago office recently lost the $360m Sears [...]
Posted in Agencies, Clients, Creative, News | Tagged accenture, David Sable, droga5, Hamish McLennan, Ian Reichenthal, Kevin Brady, mio, Peter Stringham, revlon, Scott Vitrone, sears, Sir Martin Sorrell, tag, taxi, vw, wieden+kennedy, WPP, wunderman, y&r, young & rubicam
By Stephen Foster on February 28, 2011
If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue Hive for the global launch of the new Ford Focus (and many Ford models besides, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged arnold, barrie d'rozario murphy, blue hive, Dell, enfatico, ford, Peter Stringham, samsung, sid lee, Sir Martin Sorrell, WPP, wunderman, y&r, y&r brands
By Stephen Foster on February 9, 2011
Well you have to ask, Y&R Advertising CEO Hamish McLennan (pictured) is on his way, following hard in the footsteps of other WPP operating company panjamdrums Paul Taaffe at Hill & Knowlton and Doug Checkeris at Mediacom in the US. McLennan is to be replaced by Wunderman boss David Sable, direct marketer Wunderman is also [...]
Posted in Agencies, News | Tagged cohn & wolfe, David Sable, Doug Checkeris, Hamish McLennan, Hill & Knowlton, Paul Taaffe, Peter Stringham, sudler & hennessey, wunderman, y&r, young & rubicam
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