By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Stephen Foster on May 9, 2012
Lord Bell’s London-based marcoms group Chime Communications is taking a big bet on sports marketing and has just announced an agreement to buy 60 per cent of Brazil’s Golden Goal for an initial £2.4m. With earnouts in 2014 and 2017 the deal could be worth a maximum £9.5m to Golden Goal founders and shareholders Cadu [...]
Posted in Agencies, Clients, Finance, News, PR | Tagged agm, Bell Pottinger, boyout plans, brazil, Cadu Ferreira, chime communications, chime sports marketing, easyjet pitch, essentially, fast track, golden goal, Lord Bell, Mauro Correa, olympics, Piers Pottinger, PR, Simon Gulliford, sports marketing, world cup
By Stephen Foster on May 7, 2012
Y&R global CEO David Sable (pictured) sends me this message about the controversy over the Y&R Argentina ad for the Argentine government featuring one of its Olympic athletes making an unscheduled training trip to Port Stanley, capital of the British-owned Falklands Islands or Argentina’s Malvinas, depending on your point of view. In the ad the [...]
Posted in Agencies, Clients, News, Politics | Tagged apology, argentina, argentina government ad, David Sable, falkland islands, falklands war, malvinas, Margaret Thatcher, Martin Mercado, olympics, Ronald Reagan, south atlantic, war memorial, world cup, WPP, y&r
By Stuart Smith on March 8, 2012
Summing up a satisfactory set of annual results, which had seen Chime pre-tax-profits climb 16 per cent, chairman Lord Bell (pictured) concluded: “The group is well positioned for the future with a very positive year ahead for sports marketing in particular.” But not with me on board, he might have added sotto voce, and not [...]
Posted in Agencies, Finance, News, PR | Tagged Bell Pottinger, chime communications, fidelity, jp morgan, Lord Bell, management buyout, olympics, Piers Pottinger, Sir Martin Sorrell, sports marketing, Stuart Smith, us pr contract, world cup, WPP
By Stephen Foster on February 10, 2012
‘Shoeless’ Joe Jackson was the baseball star who was banned for life following the famous ‘Black Sox’ scandal when members of the Chicago White Sox baseball team were convicted of fixing the 1919 World Series. Now some more contemporary sporting legends are in danger of losing their own footwear as the eternal battle between sportswear [...]
Posted in Clients, Media, News | Tagged adidas, ambush marketing, athletes, chicago white sox, contracts, David Beckham, Euro finals, Fabio Capello, nike, olympics 2012, Shoeless Joe Jackson, sports shoes, Stuart Pearce, Wayne Rooney, world cup, write the future
By Stephen Foster on February 8, 2012
Let’s try to look at this logically. Football is a big business in the UK (BSkyB’s humungous profits depend on it, almost entirely). We have a very expensive Premier League of high-performing clubs, some of whose players are English. The finances of the England team depend on the willingness of supporters and commercial backers, sponsors, [...]
Posted in Clients, Finance, Media, News, PR | Tagged 1966, Anton Ferdinand, bskyb, David Bernstein, england manager, Euro finals, fa chairman, Fabio Capello, football association, James Lawton, John Terry, manchester city, Patrick Barclay, Peter Scudamore, Rio Ferdinand, sponsors, Wayne Rooney, wembley stadium, world cup
By Stephen Foster on December 12, 2011
Called David, strangely enough. It’s a nice idea to celebrate the centenary of legendary adman and Ogilvy & Mather founder David Ogilvy with the launch of a new creative agency although one suspects the ambitions of three top Ogilvy execs (and the forthcoming World Cup and Olympics in Brazil) had at least as much to [...]
Posted in Agencies, Clients, Creative | Tagged agency start-up, Anselmo Ramos, argentina, brazil, cannes, david agency, David Ogilvy, del campo nazca saatchi & saatchi, Fernando Musa, Gaston Bigio, ogilvy & mather, olympics, world cup
By Staff on September 19, 2011
Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this looks like a sweetheart deal (Facebook CMO Carolyn Everson claims Facebook is a “small company” [...]
Posted in Agencies, Clients, Media, News | Tagged ad deal, american express, brazil, Carolyn Everson, diageo, drinks, facebook, facebook client council, facebook fans, guinness, Kathy Parker, olympics, procter & gamble, sao paulo, smirnoff, south america, swat team, walmart, world cup
By Stephen Foster on August 8, 2011
WPP’s Sir Martin Sorrell is a keen sports fan, still turning out in the odd charity cricket match if there are enough big business noises on the field or in the drinks tent. He’s also a board member of Formula One. Back in May WPP announced a tie-up with giant sports agency IMG to set [...]
Posted in Agencies, Clients, Media, News | Tagged Bruno Maglione, formula one, img, James Morris, just marketing international, kantar, Marcus John, mediacom beyond advertising, mediacom sport, olympics, sports marketing, Steve Allan, world cup, WPP
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