By Stephen Foster on December 22, 2011
It’s a pretty impossible question to answer, as we know more about agencies in the UK and US than we do in many other markets. But it’s still worth having a go. In the UK Bartle Bogle Hegarty had an outstanding year, rediscovering its creative mojo with brilliant ads for Audi, Barnardo’s, Lynx and Yeo [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, agency of the year 2011, amsterdam, bartle bogle hegarty, bbdo, bbh, del campo saatchi, droga5, jwt shanghai, leo burnett sydney, mcgarrybowen, network of the year 2011, ogilvy & mather, portland, saatchi & saatchi, vccp, w+k, wieden+kennedy
By Staff on October 17, 2011
Here are some of the first offerings from Wieden+Kennedy Portland for Procter & Gamble’s iconic Ivory Soap and the relaunch campaign does what it says on the tin – keeps it ‘pure, clean and simple.’ It’s certainly not the engaging drama one might have expected judging by W+K’s other efforts but maybe there’s more to [...]
Posted in Agencies, Clients, Creative, News | Tagged dove, ivory, Kevin Hochman, new packaging, procter & gamble, relaunch, soap, unilever, w+k, wieden+kennedy portland
By Staff on October 10, 2011
Well this is the strategy (99.44 pure soap) although the actual TV campaign for Procter & Gamble’s iconic Ivory Soap from Wieden+Kennedy Portland will clearly be different (it features a family apparently). ‘When dirt changes its formula so will we’ and ‘keep it pure, clean and simple.’ Can W+K make soap that cleans (as opposed [...]
Posted in Agencies, Clients, Creative, News | Tagged dove, ivory soap, keep it pure clean and simple, new TV campaign, strategy, w+k, when dirt changes its formula, wieden, wieden+kennedy portland
By Stephen Foster on September 16, 2011
Coke’s ‘Happiness Factory’ campaign moves on apace with this epic from Wieden+Kennedy Amsterdam (and animators to the stars Pysop) and it’s all incredibly brilliant. But if they tried to execute this script with real (actor) people it would never get beyond first base. You’ve got the ‘minstrels’ style presenter and three soul sisters and you [...]
Posted in Agencies, Clients, Creative, News | Tagged animation, atlanta, coca-cola, coke marketers, Dusty Springfield, granada, psyop, ready steady go, stax, w+k, wieden+kennedy, wieden+kennedy amsterdam
By Stephen Foster on September 16, 2011
And able to choose their own currency, GBPs have the edge over dollars and euros at the moment. Agency finance directors probably wish there was a football-style transfer window in operation for creatives as what WPP’s Sir Martin Sorrell recently described as a ‘nuclear arms race’ in creative salaries takes hold. This is probably a [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged a seymour, cannes, Chacho Puebla, charles saatchi, creative salaries, creatives, ddb london, facebook, Geoff Seymour, Graham Fink, Justin Tindall, Matt Lee, Ogilvy & mather china, Pete Heyes, portland, saatchi & saatchi, Scott Vitrone, Siavosh Zabetti, Sir Martin Sorrell, Stuart Harricks, the red brick road, tropicana, w+k, wieden+kennedy, wieden+kennedy amsterdam, WPP
By Stephen Foster on August 5, 2011
Wieden+Kennedy’s protracted parting with Nokia has been a messy affair; reports (denied by W+K) that the mobile phone part of the business was going to Saatchi & Saatchi and then the smartphone account going to marketing agency Inferno which led to 20 or so people (about ten per cent of the agency staff) being made [...]
Posted in Agencies, Clients, Creative | Tagged aardman animation, Brian Cooper, inferno, mocrosoft, n8, Nick Park, nokia, saatchi & saatchi, Stephen Elop, w+k, wieden+kennedy london, windows 7 technology
By Stephen Foster on July 14, 2011
Top London ad agencies including Wieden+Kennedy and DDB are believed to be cutting staff as the UK economy falters and more marketers say they are cutting budgets. 28 per cent of marketers surveyed in the UK ad trade body the IPA’s quarterly Bellwether survey say they are feeling less optimistic about the economy than in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Bellwether report, ddb london, deutsch, flatlining, Interpublic, ipa, london ad agencies, marketers, new beetle, nike, nokia, office of national statistics, ONS, optimism score, recession, staff cuts, uk economy, volkswagen, vw, w+k, wieden+kennedy
By Angie Dean on June 20, 2011
Which is pretty good good going and probably a sign that Wieden+Kennedy Amsterdam is in with a pretty good chance of emulating its Portland big brother last year and coming away with a pile of gongs at this week’s Cannes Lions awards. ‘The date’ is the latest in Heineken’s ‘open your world’ campaign which is [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, broadcast, cannes lions, heineken, open your world, the date, two million hits, w+k, wieden+kennedy amsterdam, Youtube
By Stephen Foster on June 9, 2011
And it has ‘just do it’ on the end frame (actually I can remember saying this to recalcitrant hacks before Nike did). Wieden+Kennedy and Nike are synonymous of course although the agency, publicly at least, says it’s cool about its clients using other agencies so long as they’ve got most of the budget. But this [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, bass line, chrysler, Eminem, global campaign, mdc partners, new ad, nike, portland, skaters surfboarders snowboarders, w+k, wieden+kennedy
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