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W+K produces a fortifying thirty seconds for Arla

Arla Protein is a yogurt-style product but it’s made from quark milk so it has less sugar and stuff – therefore it’s better for gym monkeys and the like trying to fortify their muscles. Think that’s the case anyway.

As ever, agency Wieden+Kennedy can be relied to come up with something different so, instead of sweaty bodies toiling in the gym and scoffing AP afterwards, we have Mr Average trying to have an average work-out but being foiled by a friendly dog. Shot in London’s Victoria Park, neighbouring W+K Shoreditch HQ in the Royal Borough of Hackney (might have got the latter wrong too).

It sometimes seems as though 30-second commercials are a lost art. Not at W+K though.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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