wfa
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Advertisers
New WFA/Cannes Lions survey shows clients all at sea with creativity
15,000 clients are reportedly heading to La Croisette for this year’s Cannes Lions, which at least indicates a degree of…
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Advertisers
Trump tariff wars hit global adspend, top marketers in no-man’s land
US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs,…
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Advertisers
David Wheldon named as new WFA president
Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World…
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Advertisers
WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Advertisers
New MediaSense/WFA survey predicts even more agency consolidation
MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey…
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Ad Tech
WFA updates Global Media Charter
The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation…
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Advertisers
WFA: more clients satisfied with agencies – media agencies questioned and digital going up
Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA…
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Advertisers
WFA says client/agency relationships improving (a bit)
The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the…
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Ad Tech
Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity
Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and…
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