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WFA appoints Pernod's Reilly as new president

WFA appoints Pernod’s Reilly as new president

By Staff on March 6, 2013

The World Federation of Advertisers (WFA), which is celebrating its 60th anniversary, has appointed Pernod Ricard CMO Martin Reilly (left) as its new President. He replaces another drinks industry CMO Chris Burggraeve of AB InBev who has held the post since 2010. Riley says: “I’m delighted and honoured to be taking over the Presidency of [...]

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WFA says advertisers are not waving but drowning in data - and mobile is going to make it far worse

WFA says advertisers are not waving but drowning in data – and mobile is going to make it far worse

By Staff on July 18, 2012

New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities at major multinational brands found that many fear they will drown in data and as [...]

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WFA offers new procurement service as its research shows most advertisers are making a hash of it

WFA offers new procurement service as its research shows most advertisers are making a hash of it

By Stephen Foster on July 4, 2012

The World Federation of Advertisers (WFA) is to offer both members and non-members the chance to benchmark their marketing procurement services against some of the world’s biggest advertisers. The aim is to push the value that procurement brings to marketing organisations and provide companies with a way to assess their marketing procurement while also identifying [...]

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US marketers too insular says new WFA survey

US marketers too insular says new WFA survey

By Stephen Foster on March 14, 2012

A new survey by the World Federation of Advertisers (WFA) of its members reveals that almost 60 per cent of global marketers are shifting budget to focus on new markets for growth. Nearly 95 per cent think future growth will come from outside the US. Based on 65 responses from marketers representing nearly $40bn in [...]

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World's biggest advertisers turn to search specialists but use of mobile and social experts lags behind

World’s biggest advertisers turn to search specialists but use of mobile and social experts lags behind

By Staff on January 16, 2012

The World Federation of Advertisers (WFA) has released the results of its latest survey into the way that the world’s biggest advertisers organize, budget and remunerate paid search. The first such survey since 2009 indicates that WFA members – half of those surveyed have responsibility for approximate annual digital budgets of nearly $50m – have [...]

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