By Stephen Foster on January 8, 2013
Yikes! Upmarket UK grocer Waitrose (presumably with some advice from newish agency BBH) has decided to dispense with the services of spokesperson celebrity chef (well, cook) Delia Smith, citing Delia’s busy schedule. This is akin to the Royal Family having Prince Philip put down. Waitrose, which decided not to do a proper ad at Christmas, [...]
Posted in Agencies, Clients, Creative, News | Tagged ad campaign, bbh, Delia Smith, fat duck, Heston Blumenthal, Waitrose
By Stephen Foster on January 4, 2013
So do Christmas ads help sales? There are mixed messages from the John Lewis Partnership which also owns upscale grocer Waitrose. Sales at department store business John Lewis rose nearly 15 per cent in the five weeks to Christmas, about 13 per cent in same store terms, making it the clear Christmas winner in the [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve/ddb, christmas ads, John Lewis, Morrisons, Sainsburys, snowman ad, Tesco, Waitrose, wieden+klennedy
By Stephen Foster on November 26, 2012
BBH and main retail client Waitrose may have imposed their own self-denying ordinance this Christmas – preferring to expend Delia Smith and Heston Blumenthal on a charity pitch – but it’s wheeled out the fizz (non-vintage definitely) and christmas pudding (literally) for cheap and cheerful mail order high street fashion chain Matalan instead. It’s a [...]
Posted in Agencies, Clients, Finance, News | Tagged austerity, bbh, christmas ad, Delia Smith, George Osborne, Heston Blumenthal, matalan, Waitrose
By Stephen Foster on November 12, 2012
It’s not that there’s anything wrong with this Morrisons Christmas ad from DLKW Lowe, in fact it’s rather good. It encapsulates the gruesomeness of it all very well, and wrestling the Christmas turkey is a nice touch (make your Christmas better, don’t have turkey..). But is it Morrisons? Last year we had chirpy Freddie Flintoff [...]
Posted in Agencies, Clients, Creative, News | Tagged aldi, Asda, christmas ad, Dalton Philips, dlkw lowe, John Lewis, Morrisons, Richard Hodgson, Waitrose
By Paul Simons on November 7, 2012
When I wrote about Waitrose and Christmas ads I was anticipating the full outpouring to begin later in the month but in week one of November we now have the latest contributions from M&S and Boots. I gather John Lewis is being showcased this weekend. Also my comments speculating on the likelihood of product-free ads, [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged boots, christmas ads, greatest hits campaign, here come the girls, m&S, Waitrose
By Paul Simons on November 6, 2012
As the Christmas advertising hits our TV screens it’s interesting to see Waitrose go completely off piste and abandon the competition for the most expensive production. I’ve read some mutterings about whether this is wise or not but one outcome is certain; Waitrose will stand out from the crowd – zigging whilst the world zaggs. [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged Argos, bbh, comet, dama&eve/ddb, John Lewis, m&S, Waitrose
By Stephen Foster on November 6, 2012
Well here’s a funny thing. Waitrose, owned by John Lewis, has decided to axe its expected all-singing-and-dancing Christmas ad in favour of donating an extra £600,000 to charity, which it claims it will save on production costs. Although it still booked a spot in the uber-pricey X-Factor to tell us so. Presumably the money includes [...]
Posted in Agencies, Clients, Creative, News | Tagged adam&eve/ddb, bbh, christmas ad, Delia Smith, good causes, Heston Blumenthal, John Lewis, Waitrose
By Paul Simons on October 5, 2012
Last week we ordered two cases of wine from Waitrose with the offer of a five per cent discount. They arrived but it was the wrong wine so a call was made to Waitrose over the weekend. That’s when things began to unravel. First off the person on the phone said the discount didn’t apply [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged customer service, John Lewis, never knowingly undersold, peter jones, samsung, Waitrose, waitrose direct
By Staff on May 25, 2012
Retail’s the story of the moment for UK ad agencies with Tesco’s £110m pitch lumbering into gear, the John Lewis account powering Adam & Eve into a £60m deal with Omnicom’s DDB London and now the Co-op switching its £50m supermarket account from long-serving TBWA Manchester to Leo Burnett. Not so long ago the notion [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, bbh, chi & partners, co-op, ddb london, John Lewis, leo burnett, Mark Lund, McDonalds, now, supermarkets, tbwa manchester, Waitrose, £50m account
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