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By Stephen Foster on February 21, 2013
It must drive the bean counters mad – not only do you need a star creative director these days but also a star digital creative director. Volkswagen US agency Deutsch LA has landed one of the best ones in the business, Mathias Appelblad (left) from BBDO New York. Prior to joining BBDO in 2010 Appleblad [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo new york, deutsch la, digital creative director, dream kitchen for everyone, forsman & bodenfors, ikea, Mark Hunter, Mathias Appelblad, volkswagen
By Staff on February 20, 2013
Mark started at the BBC in news and current affairs then moved to the music business at Warner Bros. He joined advertising as a producer at CDP, becoming Head of TV in the late 80s, producing some of the most award-winning work of the time. He launched Propaganda Films (Polygram) in the UK and European [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged Alan Parker, audi, bbh, bmp, CDP, desert island ads, federal express, hugh hudson, John Salmon, John Webster, Mark Andrews, Paul Wieland, rawlings, volkswagen
By Staff on February 13, 2013
“Keep it simple, stupid” has always been wise advice (emanating from the US Navy no less, as a design principle in 1960) and it’s equally true of advertising as ships and planes. Deutsch LA has clearly taken this to heart in its campaign for VW in the US and its latest ad, for the new [...]
Posted in Agencies, Clients, Creative, News | Tagged beetle convertible, chevrolet, commonwealth, deutsch la, Noam Murro, tv ad, volkswagen
By Stuart Smith on January 29, 2013
Roll up, roll up, for the most expensive ad in the world. Volkswagen is about to spend $10m on a single, minute-long airtime execution. Why so pricey? Well, it’s not production values that make it so – however meticulous the ad’s attention to detail – but the fact that it is airing during America’s premier [...]
Posted in Agencies, Analysis, Creative, Finance, Media, News | Tagged $10m, deutsch la, Kate Upton, Mercedes, super bowl, Tom Kuntz, volkswagen, vw, world's most expensive ad
By Stephen Foster on January 28, 2013
Alas it’s not the arrow at old Coke we anticipated, rather an equally audacious ‘Get Happy’ idea featuring a besuited executive talking in Jamaican patois. And hardly a car in sight. Volkswagen and Deutsch LA have produced two recent blockbusters for the Super Bowl, ‘Young Darth Vader’ and ‘The Dark Side,’ but this one assumes [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch la, get happy, jamaican patois, mjz, old spice, super bowl ad, Tom Kuntz, volkswagen, young darth vader
By Paul Simons on January 25, 2013
Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.’” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written an interesting piece here regarding the approach most car manufacturers take advertising their products. Jerry’s [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged audi, bmw, brand management, car advertising, comfort zone, Jerry Judge, Lord Leverhulme, sales management, volkswagen, vorsprung durch technik
By Staff on January 25, 2013
Volkswagen and agency Deutsch have a lot to live up to each time the Super Bowl comes around (February 3, if you’ve been living in a cave) following the success of ‘Young Darth Vader’ two years ago and ‘The Bark Side’ last year. So, as they do these days, it’s launched a teaser ad for [...]
Posted in Agencies, Clients, Creative, Media | Tagged coca-cola, deutsch, i, I'd like to buy the world a coke, Jimmy Cliff, super bowl, the bark side, volkswagen, young darth vader, Youtube
By Stephen Foster on January 4, 2013
In Europe, at least, the week following New Year is a touch half-hearted; many people taking an extended holiday and, even if they’re not, disinclined to ruminate too much on the challenges ahead. But we can usually rely on WPP CEO Sir Martin Sorrell (left) to come up with some goods or other and he [...]
Posted in Agencies, Clients, Creative, Finance, Media, News, Politics | Tagged 2013, deutsch la, fiscal cliffs, frankie goes to hollywood, Gabrielle Aplin, George Osborne, John Lewis, new year, Sir Martin Sorrell, the power of love, volkswagen, voluntary tax, weekend, WPP
By Angie Dean on November 6, 2012
Deutsch LA has poached Venables Bell creative director David Kim (left) as an EVP and group digital creative director on flagship account Volkswagen. “David is a brilliant digital designer and concepter with a truly varied background and we are so glad to have him,” says Mark Hunter, Deutsch LA partner and CCO. At Venables Bell [...]
Posted in Agencies, Clients, Creative, News | Tagged David Kim, ddb, deutsch, intel, Interpublic, Mark Hunter, venables bell, volkswagen
By Stephen Foster on October 22, 2012
China has lots of old people (and lots of people all ages of course) so it’s a reasonable if unconventional tactic to target these senior citizens or ‘senior rebels’ as this new ad from DDB Guon China for Volkswagen sets out to do. That they should all flood into the streets in excitement at the [...]
Posted in Agencies, Clients, Creative, News | Tagged Amir Kassaei, China, ddb guon china, new beetle, senior rebels, volkswagen
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