By Angie Dean on June 6, 2012
WPP chief executive Sir Martin Sorrell has taken his war of words with rebellious shareholders over a 30% pay increase to the pages of the Financial Times. The crux of his robust defence is twofold. First, he is being rewarded for success not, like the managers of many British companies, failure. WPP reported pre-tax profits [...]
Posted in News | Tagged CBS, Compensation dispute, financial times, ftse 100, iss, Sir Martin Sorrell, time warner, viacom, WPP
By Stephen Foster on April 12, 2012
General Motors global CMO Joel Ewanick has been busy shaking up the advertising and media buying worlds – creating a new Chevrolet agency Commonwealth from Omnicom and Interpublic and shifting the company’s $3bn media buying to Carat – partly through a desire to save $2bn costs. But he’s looking rather further into the future for [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged car marketing, car-sharing, carat, chevrolet, commonwealth, commonwealth agency, general motors, generation y, Interpublic, Joel Ewanick, John McFarland, millennials, mtv, omnicom, petrolheads, procter & gamble marketer, relayrides, scatch, viacom
By Staff on October 20, 2011
Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), engagement (monthly posts, likes, comments and applications), technical aspects of Facebook pages (brand name usage, [...]
Posted in Clients, Creative, Media, News, Research | Tagged apple, brand engagement, coca-cola, Coke, covario, Craig MacDonald, Disney, facebook, facebook fans, hyundai, kia, mtv, new study, us search marketing agency, viacom, wal-mart
By Stephen Foster on June 30, 2011
CBS Outdoor, the one-time Viacom company that is now going it alone with a ‘for sale’ sign on the door, has dispensed with the services of UK managing director Mike Moran and commercial director Mark Chippendale. Jason Cotterell, who negotiated the company’s (so far) successful deal with Westfield, is taking over. CBS Outdoor has lost [...]
Posted in Media, News | Tagged cbs outdoor, Clear Channel, digital, Jason Cotterell, JC Decaux, kinetic, london underground, Mark Chippendale, Mike Moran, outdoor advertising, oxford circus, posters, posterscope, tube posters, viacom
By Stephen Foster on April 5, 2011
WPP is joining former MTV and Viacom boss Tom Freston and media specialist bank Raine in a new round of investment for hipster magazine and online brand Vice, founded as a punk magazine in Toronto in 1994. Vice is distributed free in selected trendy stores and now claims to reach a million plus readers in [...]
Posted in Agencies, Finance, Media, News | Tagged mtv, punk magazine, raine bank, Shane Smith, Sir Martin Sorrell, Tom Freston, toronto, viacom, william morris agency, wired, WPP
By Angie Dean on September 29, 2010
Generation X is on its way out and Millenials, people between ten and 28, are on their way in says Viacom-owned broadcaster MTV. To try to prove the point it’s launching a new division MTV Scratch which will help research, design and market brands to this rather wide-sounding demographic, presumably in the hope that such [...]
Posted in Media, News, Research | Tagged 16 and pregnant, millenial generation, mtv, mtv scratch, viacom
By Stephen Foster on July 5, 2010
UKTV, one of the biggest digital-only broadcasters in the UK, has awarded its airtime sales contract to Channel 4, consigning to extinction its long-time airtime sales house IDS, owned by Virgin TV. IDS’ demise has been on the cards since Virgin sold its content business to Sky last month. Sales of Virgin channels moved to [...]
Posted in Media, News | Tagged Channel 4, ids, itv, media icon, sky media, viacom
By Staff on June 24, 2010
Manhattan district judge Louis Stanton has thrown out Viacom’s $1bn law suit against Google-owned YouTube. Viacom, owned by feisty billionaire Sumner Redstone, had alleged that thousands of its copyrighted videos had been aired on YouTube and YouTube had done nothing about it until Viacom complained. YouTube maintained that it had taken them down as soon [...]
Posted in Media, News | Tagged copyright, court battle, google, judge Louis Stanton, viacom, Youtube
By Stephen Foster on April 22, 2010
Emily Bell, the sainted boss of the Guardian’s web operation, is heading to the US to be a professor of journalism at Columbia University’s journalism school in New York. Adrian Chiles, the likeable Brummie who used to host the One Show and Match of the Day Two is off to ITV to present its World [...]
Posted in Media, News | Tagged Adrian Chiles, CBS, Emily Bell, guardian, one show, viacom
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