By Stephen Foster on February 19, 2013
Interpublic (IPG) is believed to be launching Rapport, its successful UK out of home specialist, in America as soon as its current contract with WPP’s Kinetic expires. The move follows hard on the heels on revelations (here) that Eric Newnham’s new out of home agency Talon is being backed by Omnicom Media Group. OMG’s interest [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegis, Interpublic, ipm, kinetic, Mike Cooper, out of home, posterscope, rapport, samsung, sky, talon, us, us expansion, WPP
By Staff on December 6, 2012
Those agencies without a big car account will be preparing to work overtime at Christmas as Honda reviews its $500m Honda and near-$200m Acura accounts in the US. Both accounts have been with indie agency RPA since 1986 and it would be a possibly fatal blow to RPA if they were to move. RPA is [...]
Posted in Agencies, Clients, Creative, News | Tagged $700m agency review, chrysler, dentsu, honda, mcgarrybowen, rpa, us, wieden+kennedy
By Staff on April 3, 2012
Talent directors seem to be the new flavour of the month within big marcoms companies and high-flying Maxus, the newest mainstream WPP/GroupM media agency on the block, has just named its first, Madhvi Pahwa (pictured). Pahwa is currently a managing partner at GroupM India and she will be based in India, giving a pretty clear [...]
Posted in Agencies, Clients, Media, News, Research | Tagged adweek, asia, coca-cola, groupm, India, Kelly Clark, Madhvi Pahwa, maxus, procter & gamble, relationship media, talent director, us, WPP
By Staff on March 29, 2012
Ad regulators in Sweden and the UK are investigating alleged claims in Apple’s current campaign fot the new iPad 3 that it has 4G capability – it does in the US on the AT&T and Versizon LTE networks but not in other parts of the world. The ferocious Australian Competition and Consumer Commission has already [...]
Posted in Clients, News | Tagged 4g, apple, at&t, Australia, australian competition and consumer commission, ipad 3, misleading ads, refunds, uk, us, verizon
By Stuart Smith on March 19, 2012
The last time the UK Department of Health tried to put the frighteners on smokers with a television advertising campaign, it got into trouble with the Advertising Standards Authority. Apparently, this 2009 ad was much too scary for children. And could, in the future, be screened only after 7.30 in the evening: That scary. Makes [...]
Posted in Clients, Creative, News, PR | Tagged advertising standards authority, anti-smoking campaigns, center for disease control, children, shock tactics, Stuart Smith, tv ads, uk, uk department of health, us
By Staff on November 22, 2011
This is a funny one: Guardian newspaper owner Guardian News & Media is trying hard to expand in the US but, in the process, is trying to sell ContentNext Media, publisher of the PaidContent and mocoNews tech sites, both of which are popular in the US. The Guardian has been recruiting journalists in the US [...]
Posted in Finance, Media, News | Tagged Andrew Miller, AOL, auto trader, contentnextmedia, guardian, guardian media group, guardian website, Mike Arrington, moconews, paidcontent, techcrunch, us
By Staff on November 14, 2011
French lens maker Essilor has been running an ad trying to show how tough its lenses are by poking a little fun at biker gang Hells Angles, a somewhat risky creative approach given the rumbustious reputation of the boys with big hair and short fuses. Essilor and agency Herezie hve been pleading with blogger Copyranter [...]
Posted in Agencies, Clients, Creative, News | Tagged copyranter blog, essilor, french lens maker, hells angels, hells angels are pussies, herezie agency, us
By Stephen Foster on November 4, 2011
Reference our story earlier today about two former Posterscope executives in the US who are due in court to face fraud charges, owner Aegis says that this does not mean that the company faces a $19.75m write-down, the revenue Todd Hansen and James Buckley are alleged to have falsified. Aegis says: “We can confirm that [...]
Posted in Agencies, Finance, Media, News | Tagged aegis, James Buckley, out of home, outdoor, posterscope, posterscope usa, Todd Hansen, us
By Staff on November 2, 2011
Internet TV has been hyped as the next big thing for ages now – and now maybe it is. Korean TV maker LG has tied up a deal with video advertising company YuMe to add an advertising capability to its new internet-connected ‘Smart’ TV sets and signed Toyota US as its first customer. Toyota is [...]
Posted in Clients, Media, News | Tagged app store, apple, camry, christmas sales, google, lg, marketing deal, new camry campaign, saatchi & saatchi LA, search screen, smart TV, Sony, toyota, us, video advertisng, yume
By Staff on October 24, 2011
Three top car consultancies are predicting that Volkswagen will grab the global top carmaker slot this year with one, JD Power, predicting VW sales of 7.8m vehicles (10.5 per cent) followed by General Motors with 7.2m, Renault and Nissan with combined sales of 6.8m and long-term market leader Toyota fourth with 6.7m. VW sold a [...]
Posted in Agencies, Clients, Finance, News | Tagged audi, bentley, China, deutsch, general motors, japanese exports, japanese tsunami, renault nissan, safety recalls, seat, Skoda, supply chain problems, toyota, uk, us, volkswagen, vw, worlds top carmarker
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