By Stephen Foster on June 19, 2012
Not a lot really, just that you won a Lion the year before and have written a decent submission paper explaining why your campaign worked (a bit like university course work). It’s not that BBH’s campaign for Unilever’s Axe (or Lynx, depending in which country your armpit is situated) is bad; it’s had its peaks [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, cannes, Coke, creative effectiveness grand prix, google, Harvey Gabor, lynx, Mercedes, mobile grand prix, outdoor, unilver
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